Your Meta Ads Aren't Working. And It's Probably Not Your Fault.
Work with a 7-year Meta ads specialist who manages campaigns, creates (or directs) all your creative, and actually knows what makes ads convert, because I do it all myself.
Hi, I'm Jacob.
I've been running Meta ads for over 7 years, managing $6+ million in ad spend across industries like regenerative medicine, insurance, ecommerce, solar, high ticket coaching and more.
I'm also Top Rated on Upwork with 119 five-star reviews.
Here's the thing: I'm a one-man operation.
I manage campaigns. I design ads. I edit videos. I develop strategy.
All of it. Just me.
No junior employees. No outsourcing. No handoffs.
When you work with me, you get someone who understands both sides: the data AND the creative.
Whether I'm making your ads myself or directing your in-house team, you're working with someone who's actually done it thousands of times.
Why Your Meta Ads Probably Aren't Working
Problem 1: The Person Running Your Ads Doesn't Create The Ads
Here's the issue with most media buyers, account managers, and even in-house marketers:
They look at dashboards all day.
They adjust budgets. They read reports.
But they have no idea WHY an ad actually works.
They see 'Ad A has a 2.3% CTR, Ad B has a 1.8% CTR,' but they can't tell you:
- Was it the hook?
- Was it the visual?
- Was it the first 3 seconds?
- Was it the angle?
So when performance drops, they tell you 'we need new creative' but can't tell you WHAT to make or WHY.
That's like a doctor saying 'you're sick' but not knowing what's wrong or how to fix it.
I've personally written thousands of hooks, designed hundreds of ads, and edited countless videos.
So when I look at your data, I don't just see numbers. I see exactly what's working and what to test next.
Then I either make it myself or give your team crystal-clear direction on how to execute it.
Problem 2: You're Stuck In a Creative Bottleneck
"Even if the person running your ads knows what creative you need, there's still a massive bottleneck:
Week 1: Launch campaigns with existing creative
Week 2: 'We need fresh creative to test new angles'
Week 3-4: Wait on your designer, or their designer, or some freelancer
Week 5: Creative comes back, needs revisions
Week 6: By the time you're ready to test, campaigns have been stagnant for a month
Or worse: The person running your ads just expects YOU to come up with creative ideas while you're paying them to figure it out.
Here's how it works with me:
Week 1: Launch campaigns, analyze what's working
Week 2: 'I'm seeing X pattern, I want to test Y angle,' then I either make it myself OR give your team extremely specific direction
Week 3: Already testing new creative while optimizing what's working
No bottlenecks. No waiting. No vague requests.
Problem 3: Your Ads Look Too Much Like Ads
Most people running Meta ads make content that screams 'SKIP ME' the second it appears.
Too polished. Too corporate. Too obviously promotional.
One of my favorite quotes:
'People don't watch ads. They watch things that interest them, and sometimes those things happen to be ads.'
I help you create content that feels native to the platform:
- Ads that don't immediately look like ads
- Messaging that speaks to your customers' problems, not your businesses' ego
- Content people actually want to watch
Not every ad needs to be subtle.
Sometimes direct response works great if the hook is strong enough.
But I know the difference. And I know when to use which approach.
Problem 4: You're Not Getting Proactive Strategy
Most people running Meta ads are reactive, not proactive.
They wait for you to tell them what to test.
They wait for performance to tank before suggesting changes.
They send you reports but don't bring you ideas.
I don't work that way.
I come to YOU with:
β New angles to test based on what's working right now
β Hook ideas that speak to your customers' actual problems
β Creative concepts designed for Meta's algorithm
β Strategic recommendations on what to scale, kill, and test next
β And then I execute on it myself
(or direct your team with specific, actionable instructions).
No waiting on approvals from 'the creative team.' No delays.
Strategy + execution in one package.
Problem 5: Nobody's Telling You The Truth
Whether it's an agency protecting their retainer, a freelancer afraid of losing a client, or an in-house person protecting their job, a lot of people running ads won't tell you the hard truth when things aren't working.
They'll send you reports that make underperformance look acceptable.
They'll blame 'market conditions' or 'seasonal factors.'
They'll tell you everything's fine when it's not.
Here's how I work:
Bad week? I'll tell you why and what we're doing to fix it.
Good week? I'll tell you so we can double down.
No smoke and mirrors. Just honest communication.
Problem 6: Your Creative and Media Buying Are Disconnected
In most setups, the person running ads and the person making creative are completely separate:
β Your media buyer doesn't know how to make good creative
β Your designer doesn't understand what performs on Meta
β Neither of them really talk to each other
Or if they do, the media buyer can't give specific direction because they've never made an ad themselves
The result? Beautiful ads that don't convert.
Or high-performing concepts that look terrible.
Here's how I'm different:
I can handle all your creative myself (design, video editing, copywriting). OR, if you have an in-house creative team, I can give them extremely specific direction on exactly what to make and why.
Not vague requests like 'we need new creative.'
Specific direction like:
β‘οΈ 'We need a 15-second UGC-style video that opens with [specific hook], addresses [pain point] in the first 3 seconds, shows [product benefit] at the 8-second mark, and ends with [specific CTA]'
β‘οΈ 'Create a carousel ad with [this angle], these 5 slides in this order, this color contrast for scroll-stopping, and this headline structure'
β‘οΈ 'I want to test a static ad that looks like an organic post, uses [this reference], speaks to [this customer objection], with minimal text overlay'
Why can I give this level of direction?
Because I've made thousands of ads myself. I know exactly what works and how to execute it.
So whether I'm creating everything myself OR directing your team, there's zero creative bottleneck and zero guesswork.
How We Work Together
Option 1: I Handle Everything
I manage your campaigns, design your ads, edit your videos, write your copy. You get a complete done-for-you solution.
Option 2: I Direct Your Creative Team
If you have an in-house designer, video editor, or creative team, I give them extremely specific direction on exactly what to create and why. No vague 'we need fresh creative' requests. I tell them the hook, the angle, the format, the structure, the timing. Everything they need to execute. Then I manage the campaigns and optimize based on performance.
Option 3: Hybrid
I handle some creative myself (like quick static ads or carousel concepts) while directing your team on bigger projects (like video shoots or complex productions).
The key difference: Whether I'm making it or directing it, you're working with someone who deeply understands both creative AND performance.
What It's Like Working With Me
More People Who Trusted Me
"Jacob is one of the BEST marketing professionals I have ever hired. He has so many great qualities (hope I do not leave any out of this review!). He is professional, available, on-time, work is impeccable, creative and fairly priced. He was so patient with explaining the process to me (now to use FB and Insta adds). He created exceptional content for me (extremely fast). He met ALL deadlines on-time. He was willing to make changes quickly, too. IN SHORT - HIRE HIM!! You will be very pleased with his work ethic and knowledge. (Bonus - really nice guy, too)."
"Jacob is extremely knowledgeable in Facebook advertising and helped get my business manager set up and performing above expectations and generating $1000s in new leads every week. Beyond his expertise in FB media he is very communicative and positive which really helps when trying new ad strategies. Highly recommend!"
Jacob's expertise in Facebook advertising has helped our team tremendously. We have a small marketing team, so it's a relief to know that our Facebook ads are being dialed in for us in the background. He is constantly adjusting our ads to bring us the best possible results. Our communication is always productive, as he is very quick to reply and make adjustments as needed. I have enjoyed working with Jacob and will continue to do soβhis work, results and guidance have taken a great deal of time and stress off my plate. Highly recommend!"
"I'm so grateful I found Jacob. He created new ads for my pool business, launched them on Meta Ads Manager, and continuously refined and analyzed their performance to make sure we were getting the most out of our ad spend. I plan to hire him for more projects in the future. Thank you, Jacob!"
"Jacob did an outstanding job managing our Facebook and Instagram ads. His communication was top-notch, ensuring we were always in the loop and understood the strategy behind each campaign. Jacob has a keen eye for testing, constantly tweaking ads for optimal performance. His solid strategy led to noticeable growth in our engagement and conversions. Highly recommend his expertise for anyone looking to boost their social media ad success!"
"We have a fair amount of experience in Facebook ads but had a campaign that was failing pretty epicly. I brought on Jacob to see if he could make some changes and help get it running. He rebuilt the ad and it started performing on day 1! I would highly recommend him, and we plan on using him again then next time it is needed!"
"Jacob is amazing - we are pausing our ads for the summer but we will definitely work together again!! He is top notch and I cannot say enough great things. Our ads did incredibly well with him as the leader, he knows his stuff!"
"Jacob was awesome. He helped get our meta ads up and running smoothly. Would def hire him again."
"Jacob was a pleasure to work with, very communicative, good creative content, would recommend."
"Jacob is professional, thorough, prompt, and knowledgeable. His review of our Facebook Ad campaign was very helpful and he set us up well for longer term success."
"Jacob is extremely talented and has an intuitive understanding of ads from his wide range of experience. Highly recommend."
"Solid guy for social media marketing"
"Jacob was excellent. He was able to take my ideas and really turn them into a fantastic marketing plan. He is professional and excellent communication. He is really easy to work with and has excellent ideas. He has up to date idea during a time when it's hard to keep up with tech changes. I highly recommend him and you will not be disappointed!"
"Jacob was very attentive to my campaign's needs and willing to "roll with the punches" to figure out how to make my campaigns work. I would definitely recommend him."
"Jacob is one of the best on this site. His work on my Instagram and Facebook ad campaigns surpassed expectations. He is also clear in his communication, professional, and kind."
"As new business owners, we needed help with our Meta Ads and campaigns. Jacob was a huge help from the beginning with a complimentary audit of our account and the ads we had running. He is truly a self-starter and was perfect for us as small business owners as we did not have time to micro-manage someone. He sent thorough videos explaining his weekly progress and updates on where we were at in budget, and was very flexible in schedule to meet with us. Thank you Jacob for all your hard work!"
"Jacob is fantastic! His communication, insight, and execution are exactly what anyone looking to make progress with Meta ads needs. I couldn't recommend enough π"
"Super friendly, fast and knowledgeable. He helped us get our necklace e-com off the ground and fine-tune pricing and upsells. Highly recommend."
"Jacob is fast, efficient and friendly and I will absolutely work with him again in the future. Finding someone who follows through has been a rarity for me in the world of consultants and Jacob definitely over delivered on his promises. If you need a social media ads manager, look no further than Jacob!"
"Jacob did a fantastic job! His communication is excellent and his quality of service is very high! I would highly recommend him, he's very knowledgeable and a pleasure to work with. One of the best media buyers I worked with."
"Jacob is a pleasure to work with and went above and beyond to audit my Facebook account and get it to the point where it is performing much better than it did in the past. Highly recommended!"
Very knowledgeable on Meta technical optimizations and process.
"Jacob is awesome. He managed my Facebook Ads for six months and went above and beyond. Great communicator and a real professional."
Ready to Fix Your Meta Ads?
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